The Problem

Focus Restaurant needed a subway banner advertisement that would appeal to Millennials instead of the older audience responding to its current ads. The goal was to create a design that felt more connected to the target market’s social, tech-savvy, and experience-driven lifestyle.

Solution

I used brighter colors, social imagery, mobile-focused details, and clever copy to make the banner feel more relevant to Gen Y viewers. My design choices prioritized connection, convenience, and shareable experiences through references to social media, online ordering, free Wi-Fi, and playful wording. The copy used puns and location-based language to connect the restaurant to the subway setting while giving the ad a more modern and memorable tone.

Featured Projects

Focus Restaurant | Tech Crowd | Book Cover | Clean Water Poster | Metromoheim Catalog