The Problem

The Global Clean Water Initiative needed a call-to-action poster to raise awareness and recruit volunteers for its Vietnam satellite office. The poster needed to connect with environmentally conscious adults while using culturally aware imagery, color, and typography.

Solution

I designed the poster around water, community, and renewal. The fisherman inside the glass of water creates a visual metaphor for how closely Vietnamese communities are connected to clean water. I used culturally meaningful colors, including red, yellow, blue, and green, along with a lotus flower to represent purity, hope, and renewal. The final design balances a strong call to action with respectful imagery, clear typography, and accessible event information.

Featured Projects

Focus Restaurant | Tech Crowd | Book Cover | Clean Water Poster | Metromoheim Catalog